About Direct Marketing with Door to Door Delivery
These are all terms that are used to describe the industry that is responsible for the delivery of printed literature to residential and business addresses throughout the UK. It's a form of advertising which is appropriate for all types of business.
Benefits
It may not have the glamorous appeal of television or outdoor advertising but Door to Door is widely regarded as a very effective means of communication and is practised by more than 80% of the UK’s top 100 advertisers! Here are just a few reasons why door to door delivers:- Unique In an age of fragmenting media with multiple radio and TV channels, new magazine/newspaper alternatives, and the constantly evolving internet, there is still only one 'letterbox'.
- Highly Targeted You can specify where you want to deliver by geographic, demographic or economic criteria reaching only the individuals you want.
- Measurable Because you know exactly where you are delivering to you can monitor the response from those areas and work out the conversion rate.
- Cost Effective With door to door there is little or no wastage. You only market to the customers you want to reach and are therefore charged accordingly.
- Proven Independent research conducted by the Direct Marketing Association concluded that:
- 78% of people keep, pass on, read or glance at door drops
- 48% of consumers visit a shop, send for information or buy a product after receiving a door drop
- Between 62% and 71% of consumers claim samples, coupons and offers are useful
Check out our "Beginner's Guide" for a basic introduction and you may find our "Top Tips" quite useful.
More detailed information on the Door to Door medium can be found on the Direct Marketing Association's website.